THE IMPORTANCE OF LINK BUILDING
AS PART OF YOUR SEO STRATEGY

PART TWO - LINK BUILDING METHODS & IDEAS

Design, Social Media and Business Marketing Blog

In Part One of our SEO Link Building article we looked at some of the main principals for successfully searching out a good variety of quality inbound links for your site. In this follow up article, we’ll be exploring some of the techniques webmasters have at their disposal for effective link building, all of which will inevitably improve your website’s ranking...

Search Engine Link-Building Chart

ARTICLE DISTRIBUTION

Once you have published your content to your blog or website, there are a number of article distribution sites where you can manually submit your artlicle such as EzineArticles.com or GoArticles.com.

Alternatively, you could use a paid-for distribution tool like Unique Article Wizard to automatically send your content to popular directories. Be warned however, article marketing can be fairly crude, and can sometimes involve giving up good content for reprint in the public domain.

BUSINESS DIRECTORIES

Business Directories are by no means the be-all-and-end-all of search engine optimisation, but they will help to keep a good variety of inbound links coming to your site.

Some, such as DMOZ (Open Directory Project) can give more authority than others, and some will charge a substantial annual fee for the privelege. If however you don’t really have the budget for paid-for directories, it won’t hurt to submit to the smaller directories like FreeIndex and Yelp as these can be especially good for local listings. If the thought of trawling for these seems like all too much effort, please contact us to get our current list of free UK Business Directories.

FORUM/BLOG POSTINGS

Seeking out relevant blogs and forums that are within your niche and leaving topical, interesting comments can be a great source of inbound links. As with any online posting, you need to be careful not to be considered as spamming when leaving your comments/links, and in some cases you’ll be required to leave a certain number of comments before you are allowed to leave a ‘signature’ which refers back to your website.

Many forums and blogs allow posts to be bookmarked or rated, both of which will allow certain threads to be found by search engines. Presuming the fields exist, ensure that use your anchor text in the name field and your site URL in the website field for maximum optimisation. More importantly, leaving well-crafted, informative blog and forum comments will hopefully generate interest in your brand, which can only be a good thing.

PUBLISH PHOTOS

Do you have a stunning portfolio of work? Publish your photo’s to sites like Flickr, and label them with relevant keywords. People will inevitably link to images they find interesting, whilst social bookmarking sites such as StumbleUpon and Digg love collections of stunning photography and interesting imagery.

GUEST BLOGGING

Having your own blog which is associated with your business is of course great for SEO (remember the ‘Content is King’ rule), but a guest blogging spot on an authoritative and relevant third-party website will bring in great inbound links too.

This will obviously take a reasonable amount of effort on your part to cultivate relationships, while there’s also the time factor to consider for you to write interesting content which is going to appeal as valuable to the site owners. For some pointers on topics for blogging please read our Blogging Ideas and Inpiration post.

RELEVANT INDUSTRY LINKS

Once again, the key here is the effort you’re prepared to make to hunt down relevant prospects, and subsequently approach them with an offer. Of course, you have the option of offering a ‘link swap’ but be warned, this kind of link building is considered to be ‘top end’ by SEO consultants and can be quite difficult.

A good idea is to contact your suppliers and see if they’d be willing to link to you, or by supplying industry news sites within your niche a piece of relevant information you may have come across, linking back to the article on your own blog.

SOCIAL MEDIA

Depending on your market sector, and who you talk to, Social Media can either be a benefit, or a waste of your valuable time. It’s fair to say however that the likes of Twitter, Facebook and LinkedIn aren’t going anywhere, and although they don’t actually generate links in themselves, they can generate good backlinks through engagement and reputation building.

A good Facebook page for instance will eventually help with feedback, product launches and general industry networking. Having a well-maintained social media presence for your business sooner rather than later will mean that you’re well ahead of the pack when it inevitably comes to being saturated in the (very near!) future.

 

Having a well optimised website goes part-and-parcel with link-building, and hopefully we’ve given you a few ideas for how you can start to garner quality links for your website.

A link-building campaign should be a steady process, and must be approached methodically in order to build website authority naturally, which will produce long lasting results, and most importantly, better rankings for your URL’s in search.

If you require any further information on Search Engine Optimisation, or would like to learn more about how your site could figure more prominently with search engines, please contact us.

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If you would like to comment on this blog article, or suggest topics for the future, please leave your comments below. Thank you for reading.

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