A Corporate Identity is the creation of a set of visual 'rules', that when brought together for a piece of marketing collateral form part of your brand. It's fair to assume that as your business matures and grows, these branding guidelines will be added to and strengthened to reflect this. All in all, these rules hold together all of the elements of your business to ensure that your corporate message is understood, and helps your company to be instantly recogniseable by your clients and potential customers.
Traditionally, a Corporate Identity Package would consist of professional Logo Design, Stationery elements (including business cards, compliment slips, letterheads, company envelopes and so on), and could be further taken through to Brochure Design, Catalogue creation, Advertising Campaigns and a Business Website. Once in place, a Brand Identity will undoubtedly strengthen your business persona and give the impression of a professional company.
Logo Design is probably the most difficult task in Graphic Design. Some people have their own ideas about what their company or personal logo should look like, others don't know what they want. It's our job to make sense of your aspirations (or lack of) and interpret the brief into something that will make your brand stand out from the crowd and be truly recogniseable to your customers, competitors and, of course, the general public.
In today's competitive marketplace, you need to speak directly to your target audience, and a logo needs to fulfill a number of criteria. You want to inspire trust and reliability in your company, and breed familiarity in the circles you operate within. Sometimes this is with text alone, on other occasions this could be with the use of an icon or symbol.
Either way, we can guarantee you a creatively inspired, unique and professional logo that will accurately capture the essence of your company and its core values.
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